If You’re Wondering → “What’s Next?”
Welcome to
Clarify Your Next Move, Package Your Genius, and Create Aligned, Profitable Offers That Build Authority and Position You as a Leader in Just 12 Weeks
Welcome to
Clarify Your Next Move, Package Your Genius, and Create Aligned, Profitable Offers That Build Authority and Position You as a Leader in Just 12 Weeks
Other people look at what you’ve created and are amazed by you! But you keep asking yourself → Is THIS all there is?
You’re being called to something more, and you…
Know you’re meant for something bigger—but struggle to define or articulate what that looks like.
Want to make a bigger impact in your industry but don’t know the first step.
Have valuable expertise but aren’t sure how to package it into a high-impact, profitable offer.
Are successful in your world – but you feel bored, uninspired, or have outgrown your existing business model or career – and pivoting feels like a chore!
You feel stuck in a business or career that's working, except it's not working for you anymore...
You are so in the weeds that you struggle to create a clear path forward to figure this out on your own. So, instead of expanding your offers or making a change, you revert to what you already know.
This cycle keeps you stagnant. Even though your heart knows you have to make a change, you are stuck trying to navigate your life while figuring out how to move forward.
"Tracy Helped Me See a Vision I Didn’t Know Existed!
After having my daughter, I was exhausted, and I knew I had to restructure my business to make it more sustainable. Tracy helped me see a vision I didn’t even think was possible for my brand.
She helped me map out a clear offer suite and a roadmap that helped me double my business in less than a year. The best part? I had time to be with my daughter. My business is scaling so fast that my husband is now working with me too!"
- SABINA HITCHEN, FOUNDER, PRESS FOR SUCCESS
I’m Tracy Matthews, Your Reinvention Guide…
I’m not just another business coach—I’m a visionary expander. I don’t teach reinvention from theory. I’ve lived it, over and over again. For 30 years, I’ve built, scaled, and reinvented multiple businesses, proving that growth and evolution aren’t just possible—they’re necessary for creative expansion!
I’ve helped over 9,000 entrepreneurs transform their expertise into 5, 6, and 7-figure brands. I see the next-level potential in you before you see it yourself and then I give you the exact roadmap to make it real.
I’ve disrupted industries before and I’m doing it again. If you’re ready to go beyond what you thought was possible and build a brand that cements your legacy, I’m the mentor to get you there. If you’re ready, LFG….
Introducing…
September 10th to December 10th 2025
This transformational elite mastermind blends vision work with revenue strategy, helping you package your genius into premium offers, align your business with your next-level vision, and create the income and lifestyle you’ve dreamed of so you have the freedom to fully live your life.
The Art of Reinvention is an execution-focused experience designed for powerhouses who are here to make a bigger impact. Whether you’re packaging your talents after a successful career, launching a new offer in your industry, or reshaping your business to reach a bigger audience, this program gives you the clarity, strategy, and support to execute with confidence.
This isn’t another course. It’s a personalized guided reinvention process that ensures you don’t just walk away with ideas. You leave with a fully developed offer, a strategic launch plan, and the confidence to bring it to life.
The Art of Reinvention blends energetic alignment, brand strategy, and high-level execution so that you don’t just dream about what’s next, you CREATE it.
Why Most Reinvention Attempts Fail (And How We Fix It)
Traditional growth strategies focus on either mindset work OR business strategy but true reinvention requires both.
The Art of Reinvention is built on my proven 3-part framework that ensures you’re not just making surface-level changes. You’re creating lasting success from the inside out.
By the end of this elite mastermind experience, you will walk away with:
A Clear Brand Evolution Plan: Define the next phase of your business, whether it’s a pivot, expansion, or entirely new direction, with a strategy that aligns with your long-term vision.
A Signature Offer Suite & Monetization Strategy: Develop a high-value offer that highlights your expertise, attracts premium clients and sets the foundation for scalable revenue.
A Brand Journey + Execution Plan: A clear, strategic roadmap to position yourself as a leading authority in your next chapter, refine your messaging, and communicate your reinvention with confidence—so your audience, clients, and industry recognize and embrace your evolution.
A High-Caliber Community of Like-Minded Women: A community of powerhouses who understand your journey, challenge you to think bigger, and support you as you step into your next level.
The Structure To Confidently Move Forward: Execute your next big move seamlessly.
The Art of Reinvention will help you step fully into your creative genius, evolve your business or career, and elevate yourself to industry leader status.
Enter The Reinvention Roadmap
Your Step-by-Step Path to a Powerful, Profitable Evolution
My proven process is designed to help you pivot with clarity, monetize your genius, and step confidently into your next chapter by helping your organize your ideas into an actionable business plan and marketing strategy.
This roadmap is designed to help you recalibrate and realign your feelings of uncertain for what’s next → to confidently launching offers that align with your vision, industry authority, and desired lifestyle.
My mission is to reignite your passion and the creative energy you once felt about your business or career and turn that into unstoppable fuel and energy for growth.
Here’s How It Works:
Clarity: Aligning Your Genius with Your Next-Level Vision
Most people try to reinvent themselves by chasing ideas that don’t fully align with who they are (or they stay stuck because they don’t know where to start).
We take a different approach. Instead of pushing you into a pre-made framework that might not fit, we help you extract and refine your unique genius, so you can confidently move forward in a way that feels aligned, exciting, and profitable.
Identify your core strengths, values, and the work that truly lights you up
Clarify your next move—so you stop second-guessing and start executing
Shift your internal identity so you can step into this next level with ease
This is 100% about uncovering the path that was already meant for you.
Creation: Monetizing Your Genius & Building the Right Structure
Too many entrepreneurs launch offers that don’t feel fully aligned, or worse, aren’t sustainable. That’s why this program doesn’t just focus on what you create, but how you create it for long-term success.
Develop an offer suite that aligns with your expertise and attracts premium clients
Package your knowledge into a scalable, profitable business model
Position yourself as a category of one leader without starting over from scratch
No more throwing spaghetti at the wall. You’ll walk away with a fully developed offer and launch plan that moves you forward.
Cultivation: Expanding Your Visibility & Making the Transition Seamless
Most reinventions fail because people get stuck in execution. They either overthink their messaging, struggle with imposter syndrome or don’t know how to attract the right audience.
This final phase is where we bring everything to life. I'll help you gain visibility, build influence, and confidently step into your next level without losing momentum.
Refine your messaging so your audience, industry, and clients immediately understand your evolution
Expand your reach and attract the right opportunities for your next chapter
Integrate somatic work and nervous system regulation so you feel safe stepping into this bigger version of yourself
This is what makes The Art of Reinvention different.
It’s the missing piece and the bridge between where you are now and the business (and life) that's fully aligned with the internal identity and level of success that matches who you are now.
Here’s What the Art of Reinvention Graduates Have To Say!
Heather came out of the weeds and gave herself permission to bring herself fully to the table (instead of hiding behind her brand).
- HEATHER NOSKA
FOUNDER, SPROUT CONSULTING
Stacey is a bad ass but realized she was playing small. After the program, she was inspired to create a brand journey that was much bigger that she originally set out for.
- STACEY OWEN
HEY SILLY REBEL
Here’s What’s Included In The Art of Reinvention Program
A 12-week Immersive Mastermind Experience, Including the Proprietary Process and Proven Frameworks to Pivot Powerfully
Weekly Live Group Coaching and Hotseats with Tracy Matthews and Special Guests
Somatic Practices and Nervous System Regulation to Move Through Reinvention with Ease
Built-in Accountability and Expert Guidance to Ensure Real Progress and Execution
Guest Experts and Bonus Sessions to Amplify Your Progress and Results
A Community of High-Level Women Making Big Moves and Impact
Program Delivered Live On Wednesdays at 10 am Pacific | 1 pm Eastern September 10th to December 10th 2025
Total Value: $15,000
Regular Investment: $5,555
Early Bird Pricing: $4,444
*This pre-launch offer is only available until August 31st.
Payment Plans Are Available
Need to talk to someone first?
Fill out this form and book a call to get your questions answered.
Here’s what others say about working with Tracy!
"Working with Tracy has been a game-changer for my business!
Her expertise and personalized approach provided tailored strategies that enabled me to double my revenues for the second year in a row. She has given me the confidence to navigate the ever-changing landscape of my industry.
The mastermind sessions fostered a sense of community and accountability, pushing me to achieve goals I never thought possible. Additionally, I have built new friendships with like-minded people I would have never met otherwise, enriching both my personal and professional life."
- ULKA WILSON, ULKA ROCKS
If This Feels Like Your Story...It’s Time for Your Next Level Expansion:
You are experiencing burnout or feel creatively stagnant or even bored, and you are ready to unlock the missing link to work that lights you up again
You’ve had an idea or a vision for a new direction or business idea, but every time you sit down to work on it, you get overwhelmed by where to start and revert to what you already know.
There’s something bigger calling to you, and you’re ready to birth this new idea and bring it to market.
If Any of This Hits Home, You Belong Here.
Who The Art of Reinvention Is For:
Established Entrepreneurs Ready to Pivot or Expand: You’ve built a successful business, but you’re ready for a shift—whether that means evolving your offers, expanding into a new space, or reaching a different audience. The Art of Reinvention gives you the clarity and strategy to transition seamlessly without losing momentum.
Service Providers Transitioning from 1:1 to Scalable Offers: You’ve built your business on one-on-one services. Still, now you’re ready to create group programs, digital courses, or other scalable offers for more time freedom. This program helps you with how to reposition your offer in a way that increases impact and revenue—without working more.
High-Level Professionals Making a Career Shift: You’ve spent years building your reputation in your industry, but now you want more freedom, more impact, and more fulfillment. Whether you’re stepping into consulting, coaching, or launching your brand, The Art of Reinvention helps you package your expertise into an impactful and profitable business you love.
Business Owners Expanding Into Physical Products: You have a thriving service-based business, but you’re ready to scale by adding a physical product line. Whether it’s merchandise, a signature product, or a full-fledged brand extension, The Art of Reinvention helps you strategically bring it to market without guesswork.
Multi-Passionate Entrepreneurs Who Need Clarity on Their Next Move – You have a wealth of skills and ideas but struggle to choose a clear direction. This program helps you refine your focus, create a strategic path forward, and turn your expertise into an aligned, profitable business.
Listen to More Stories of Success From Our Graduates
Dana went from wanting to close her business and spinning her wheels to finding her excitement and passion for her business again.
- DANA OBLEMAN
SLEEP SENSE PUBLISHING
Petra stopped procrastinating on her "pile of confetti" of ideas and launched a group program and a corporate program that she was sitting on for years.
- PETRA KREBBS
PK CONSULTING
The Art of Reinvention Sounds Amazing because it IS going to change your life!
If you’re ready to expand and transform, here’s your sign!
A 12-week Immersive Mastermind Experience, Including the Proprietary Process and Proven Frameworks to Pivot Powerfully
Weekly Live Group Coaching and Hotseats with Tracy Matthews and Special Guests
Somatic Practices and Nervous System Regulation to Move Through Reinvention with Ease
Built-in Accountability and Expert Guidance to Ensure Real Progress and Execution
Guest Experts and Bonus Sessions to Amplify Your Progress and Results
A Community of High-Level Women Making Big Moves and Impact
Program Delivered Live On Wednesdays at 10 am Pacific | 1 pm Eastern September 10th to December 10th 2025
Total Value: $15,000
Your Investment: $5,555
Early Bird Pricing: $4,444
*This pre-launch offer is only available until August 31st.
Payment Plans Are Available
Need to talk to someone first?
Fill out this form and book a call to get your questions answered.
Text Me at 602-492-1258
DM me on Instagram
More On the Art of Reinvention from Our Graduates
Shirley was so deep in the weeds with her business and couldn't see a way out. With Tracy's helped, she rewired her unhelpful habits and started attracting the right clients again.
SHIRLEY LARKAN
LARKAN BESPOKE
"There are no books, no courses I've ever read or been to that digs as deep as Tracy does or offers the community that Tracy does. It truly is a different experience because you're working on your personal and your business at the exact same time."
- PAULA OWEN
PAULA OWEN PHOTOGRAPHY
© 2025 Tracy Matthews | Privacy