If You’re Wondering → “What’s Next?”

Welcome to

Clarify Your Next Move, Package Your Genius, and Create Aligned, Profitable Offers That Build Authority and Position You as a Leader in Just 12 Weeks

Welcome to

Clarify Your Next Move, Package Your Genius, and Create Aligned, Profitable Offers That Build Authority and Position You as a Leader in Just 12 Weeks

Other people look at what you’ve created and are amazed by you! But you keep asking yourself → Is THIS all there is?

You’re being called to something more, and you…

Know you’re meant for something bigger—but struggle to define or articulate what that looks like.

Want to make a bigger impact in your industry but don’t know the first step.

Have valuable expertise but aren’t sure how to package it into a high-impact, profitable offer.

Are successful in your world – but you feel bored, uninspired, or have outgrown your existing business model or career – and pivoting feels like a chore!

You are ready for your expansion except...

You don’t have a clear roadmap to figure out what’s next. So, instead of moving forward, you revert to what you already know.

"Tracy has a GIFT for curating groups and facilitating transformation. I gained so much clarity on my new business model that I launched my new offer within a few weeks, and sold out!

The connections, ideas, and growth from my experience are mind-blowing. The women I’ve met are now considered close friends (and I know they’ve got my back)!"

- PAULA OWEN, PAULA OWEN PHOTOGRAPHY

I’m Tracy Matthews, Your Reinvention Guide…

I’m not just another business coach—I’m a visionary expander. I don’t teach reinvention from theory—I’ve lived it, over and over again. For 30 years, I’ve built, scaled, and reinvented multiple businesses, proving that growth and evolution aren’t just possible—they’re necessary for creative expansion!

I’ve helped over 9,000 entrepreneurs transform their expertise into 5, 6, and 7-figure brands. I see the next-level potential in you before you see it yourself—and then I give you the exact roadmap to make it real.

I’ve disrupted industries before—and I’m doing it again. If you’re ready to go beyond what you thought was possible and build a brand that cements your legacy, I’m the mentor to get you there. If you’re ready, LFG….

Introducing…

April 2nd to June 18th 2025

This transformational elite mastermind blends vision work with revenue strategy—helping you package your genius into premium offers, align your business with your next-level vision, and create the income and lifestyle you’ve dreamed of so you have the freedom to fully live your life.

The Art of Reinvention is an execution-focused experience designed for powerhouses who are here to make a bigger impact. Whether you’re packaging your talents after a successful career, launching a new offer in your industry, or reshaping your business to reach a bigger audience, this program gives you the clarity, strategy, and support to execute with confidence.

This isn’t another course. It’s a personalized guided reinvention process that ensures you don’t just walk away with ideas—you leave with a fully developed offer, a strategic launch plan, and the confidence to bring it to life.

The Art of Reinvention blends energetic alignment, brand strategy, and high-level execution so that you don’t just dream about what’s next—you create it.

Why Most Reinvention Attempts Fail—And How We Fix It

Traditional growth strategies focus on either mindset work OR business strategy—but true reinvention requires both.

The Art of Reinvention is built on my proven 3-part framework that ensures you’re not just making surface-level changes—you’re creating lasting success from the inside out.

By the end of this elite mastermind experience, you will walk away with:

A Clear Brand Evolution Plan – Define the next phase of your business, whether it’s a pivot, expansion, or entirely new direction, with a strategy that aligns with your long-term vision.

A Signature Offer Suite & Monetization Strategy – Develop a high-value offer that highlights your expertise, attracts premium clients and sets the foundation for scalable revenue.

A Brand Journey + Execution Plan – A clear, strategic roadmap to position yourself as a leading authority in your next chapter, refine your messaging, and communicate your reinvention with confidence—so your audience, clients, and industry recognize and embrace your evolution.

A High-Caliber Community of Like-Minded Women – A community of powerhouses who understand your journey, challenge you to think bigger, and support you as you step into your next level.

The Structure To Confidently Move Forward – execute your next big move seamlessly.

This is not about learning more—it’s about stepping fully into your reinvention.

Enter The Reinvention Roadmap

Your Step-by-Step Path to a Powerful, Profitable Evolution

The Art of Reinvention isn’t about guesswork—it’s a proven process designed to help you pivot with clarity, monetize your genius, and step confidently into your next chapter.

This roadmap takes you from feeling uncertain about what’s next → to confidently launching offers that align with your vision, authority, and lifestyle.

Here’s How It Works:

Clarity: Aligning Your Genius with Your Next-Level Vision

Most people try to reinvent themselves by chasing ideas that don’t fully align with who they are—or they stay stuck because they don’t know where to start.

We take a different approach. Instead of pushing you into a pre-made framework that might not fit, we help you extract and refine your unique genius—so you can confidently move forward in a way that feels aligned, exciting, and profitable.

Identify your core strengths, values, and the work that truly lights you up

Clarify your next move—so you stop second-guessing and start executing

Shift your internal identity so you can step into this next level with ease

This isn’t about forcing a pivot—it’s about uncovering the path that was already meant for you.

Creation: Monetizing Your Genius & Building the Right Structure

Too many entrepreneurs launch offers that don’t feel fully aligned—or worse, aren’t sustainable. That’s why this program doesn’t just focus on what you create, but how you create it for long-term success.

Develop an offer suite that aligns with your expertise and attracts premium clients

Package your knowledge into a scalable, profitable business model

Position yourself as a category leader—without starting over from scratch

No more throwing spaghetti at the wall. You’ll walk away with a fully developed offer and launch plan that ensures results.

Cultivation: Expanding Your Visibility & Making the Transition Seamless

Most reinventions fail because people get stuck in execution. They either overthink their messaging, struggle with imposter syndrome or don’t know how to attract the right audience.

This final phase is where we bring everything to life—helping you gain visibility, build influence, and confidently step into your next level without losing momentum.

Refine your messaging so your audience, industry, and clients immediately understand your evolution

Expand your reach and attract the right opportunities for your next chapter

Integrate somatic work and nervous system regulation so you feel safe stepping into this bigger version of yourself

This is what makes The Art of Reinvention different.

It’s the missing piece—the bridge between where you are now and the business (and life) you’ve been craving.

Here’s What’s Included In The Art of Reinvention Program

A 12-week Immersive Mastermind Experience, Including the Proprietary Process and Proven Frameworks to Pivot Powerfully

Weekly Live Group Coaching and Hotseats with Tracy Matthews and Special Guests

Somatic Practices and Nervous System Regulation to Move Through Reinvention with Ease

Built-in Accountability and Expert Guidance to Ensure Real Progress and Execution

Guest Experts and Bonus Sessions to Amplify Your Progress and Results

A Community of High-Level Women Making Big Moves and Impact

Program Delivered Live On Wednesdays at 10 am Pacific | 1 pm Eastern April 2nd to June 18th, 2025

Total Value: $15,000

Regular Investment: $5,555

Founders Pricing: $3,333

I’m All IN! Sign Me Up!

*This pre-launch offer is only available to founding members.

Payment Plans Are Available

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Here’s what others say about working with me!

"Tracy Helped Me See a Vision I Didn’t Know Existed!

After having my daughter, I was exhausted, and I knew I had to restructure my business to make it more sustainable. Tracy helped me see a vision I didn’t even think was possible for my brand.

She helped me map out a clear offer suite and a roadmap that helped me double my business in less than a year. The best part? I had time to be with my daughter. My business is scaling so fast that my husband is now working with me too!"

- SABINA HITCHEN, FOUNDER, PRESS FOR SUCCESS

"Working with Tracy has been a game-changer for my business!

Her expertise and personalized approach provided tailored strategies that enabled me to double my revenues for the second year in a row. She has given me the confidence to navigate the ever-changing landscape of my industry.

The mastermind sessions fostered a sense of community and accountability, pushing me to achieve goals I never thought possible. Additionally, I have built new friendships with like-minded people I would have never met otherwise, enriching both my personal and professional life."

- ULKA WILSON, ULKA ROCKS

If This Feels Like Your Story—It’s Time for Your Next Level Expansion:

You are experiencing burnout or feel creatively stagnant or even bored, and you are ready to unlock the missing link to work that lights you up again

You’ve had an idea or a vision for a new direction or business idea, but every time you sit down to work on it, you get overwhelmed by where to start and revert to what you already know.

There’s something bigger calling to you, and you’re ready to birth this new idea and bring it to market.

If Any of This Hits Home, You Belong Here.

Who The Art of Reinvention Is For:

Established Entrepreneurs Ready to Pivot or Expand – You’ve built a successful business, but you’re ready for a shift—whether that means evolving your offers, expanding into a new space, or reaching a different audience. The Art of Reinvention gives you the clarity and strategy to transition seamlessly without losing momentum.

Service Providers Transitioning from 1:1 to Scalable Offers – You’ve built your business on one-on-one services. Still, now you’re ready to create group programs, digital courses, or other scalable offers for more time freedom. This program helps you with how to reposition your offer in a way that increases impact and revenue—without working more.

High-Level Professionals Making a Career Shift – You’ve spent years building your reputation in your industry, but now you want more—more freedom, more impact, and more fulfillment. Whether you’re stepping into consulting, coaching, or launching your brand, The Art of Reinvention helps you package your expertise into an impactful and profitable business you love.

Business Owners Expanding Into Physical Products – You have a thriving service-based business, but you’re ready to scale by adding a physical product line. Whether it’s merchandise, a signature product, or a full-fledged brand extension, The Art of Reinvention helps you strategically bring it to market without guesswork.

Multi-Passionate Entrepreneurs Who Need Clarity on Their Next Move – You have a wealth of skills and ideas but struggle to choose a clear direction. This program helps you refine your focus, create a strategic path forward, and turn your expertise into an aligned, profitable business.

"I had major breakthroughs, and I’m so inspired for what’s next!

Launching into the healing space after being in medical sales for most of my career, I had a lot to learn.

During the mastermind experience, Tracy helped me pull out big ideas and dreams that had been lying dormant for years. One of those dreams was to host a retreat in Tuscany, which I am now filling!

Tracy is masterful at combining tactical business strategy with spirituality and creative energy. I had major breakthroughs, and I’m so inspired!"

- CRIS REDFORD, TLC TRANSFORMING LIVES

The Art of Reinvention Sounds Amazing because it IS going to change your life!

If you’re ready to expand and transform, here’s your sign!

A 12-week Immersive Mastermind Experience, Including the Proprietary Process and Proven Frameworks to Pivot Powerfully

Weekly Live Group Coaching and Hotseats with Tracy Matthews and Special Guests

Somatic Practices and Nervous System Regulation to Move Through Reinvention with Ease

Built-in Accountability and Expert Guidance to Ensure Real Progress and Execution

Guest Experts and Bonus Sessions to Amplify Your Progress and Results

A Community of High-Level Women Making Big Moves and Impact

Program Delivered Live On Wednesdays at 10 am Pacific | 1 pm Eastern April 2nd to June 18th, 2025